Today we are going to discuss Blizzard and how they merged with Activision. We covered part of this with A, but I think it deserves a double-dose of anger.
Blizzard, a company who puts out games that go viral, somehow felt the need to further flex their gaming muscle with a merger with Activition. We covered all of the awful and horrible things that Activision managed to do, but not what Blizzard, themselves, had done. Blizzard gave way to this merger, though stood to gain little, while at the same time failing to keep the integrity of the company. From a business standpoint I am sure this is great, from a gaming standpoint... very, very bad.
What happens when a company who makes great games and produces hit after hit merges with a company who is catering to the lowest common denominator of gaming? Shit. Absolute garbage. The abortion that is Starcraft II combined with the uninspired, but almost back on track latest WoW expansion just doesn't give me hope for the future. WoW has been a legendary game to this point and has exceeded most, if not all, expectations for PC gaming, the MMO genre and everything in between.
I wish that Blizzard and Activision had simply formed into a huge company sharing a single name, instead of each trying so desperately to keep their own, yet share profits from each other. It's just a clusterfucker of stupid. I can't even tell who to blame for this. At least there are people still developing for PC, maybe these guys will help fuel the next upswing of PC gaming. Here is to hoping.
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