Part two of my Android rant......
Marketing
Companies that make the phone are pushing for the devices to do well. Samsung and HTC normally do a good job. Carriers have also joined in on the fun... but Google doesn't even try. Google doesn't put dollars toward advertising and marketing, because it doesn't have to. It isn't making money on Android. They let the manufacturers have control and this might come back to hurt them later. Snarky commercials about how the iPhone sucks and waiting in line is lame are awesome and all, but what happens when someone fires back at that green robot? Nothing.
A good example of how little Android gives a shit is the recent case against Samsung. Google could have at any time jumped in and flexed a bit of it's muscle, but it didn't get involved. The best form of marketing is the publicity generated from that... and Google doesn't do marketing. After the court said that they owed Apple a billion dollars I'm sure people knew what Android was and how it was close enough to Apple (and in most cases less expensive) to warrant a billion dollars. Why not go get a Samsung, it's basically a cheaper, less cool Apple product... right? BEST MARKETING EVER. Too bad that came at the cost of innovation....
Apple not only controls their commercials and marketing, they control what features are showcased. Google needs to step it up and get in on this game. Again, they need to take the reigns and start laying down requirements if they hope to keep winning people over.
Monday, November 12, 2012
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